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In 1945, the western world was emerging from a
long, dark tunnel of economic depression and world-wide war. In the United
States, the light at the end of that tunnel illuminated the deficiencies
and shortages left after years focused solely on survival. Thus, with the
conclusion of war, the country rushed to satisfy the needs and wants of a
population overwhelmed and exhilarated by returning servicemen and a newly
invigorated economy.
The post-war years saw common citizens experience
economic prosperity not previously known. This, in turn, sparked a renewal
and explosive expansion of trends begun in the wealthy 1920s. Some of the
most notable and important of these patterns, with respect to the built
environment, were suburban expansion, transportation improvements and
accessibility, and a renewed interest in Modernist ideas about
architecture. These three national trends created the three local contexts
of community planning, transportation, and architecture in which Charlotte’s
post-war Modernist architecture developed. An examination of these
contexts and the dynamic changes in the booming, post-war New South City
of Charlotte between 1945 and 1965 can serve as a case study of the
historical climate in which post-war architecture evolved throughout North
Carolina.
Context 1: Community Development
With the end of World War II came the return of
soldiers, followed shortly by the increase of marriage and birth rates. In
Charlotte, as in the rest of the nation, these new families needed places
to live, and thanks to Veterans Affairs and Federal Housing Administration
programs they had unprecedented access to private, single-family homes.
They could also afford their own personal transportation. This meant that
new home and car owners no longer had to live near their employment, their
hometowns, or the city center.
The influx of soldiers and children, now with choices
in where they lived, yielded initial housing shortages, rapid home
construction, and suburban expansion, which collectively produced both
physical growth of the city and population growth. Such growth was
influenced by three factors: efforts in Charlotte to encourage growth,
ways growth was viewed at the time, and attempts to manage expansions once
the changes began. All these factors and influences created the context of
community planning during Charlotte’s post-war years.
Immediate Post-War Housing Shortages
War time shortages were felt by nearly every American
citizen and housing was one of the areas where rationing was especially
visible. The need to channel most of the available building materials to
the war effort left few resources for the construction of new civilian
housing. Added to this, was the shortage of builders due both to
enlistments in service and the demand on remaining construction companies
to build government projects.
A rush of anticipation regarding coming growth
immediately followed the official end of the war in August of 1945. An
article published on August 18, 1945 (three days after VJ-Day) in the Charlotte
Observer, predicted: "The end of the war and the expected early
relaxing of building restrictions are adding new importance to
construction plans amounting to large sums of money which have been
announced for Charlotte in the postwar period."1
The optimistic view for Charlotte’s development was
soon followed by the recognition of the immediate need in the city for new
housing. Acting to alleviate the shortage, City Council established a
policy which assured builders that the City was prepared to expand utility
service, at least within its present limits:
Any real estate firm, development agency, or housing
contractor who wants to erect houses on undeveloped property within the
city can come down to city hall, get his plans approved, and start work
with the assurance that the municipal crews will begin the job of laying
necessary water and sewer lines and completing the city’s part of the
street work so that the finished houses will be ready for immediate
occupancy.2
This new policy superceded the former requirement for a
developer to complete a portion of the project before utilities were
installed.
The "hurry-up" policy adopted by Council did
not prevent the anticipated housing shortage and by January of 1946, the
situation had reached a critical level. The urgency of the housing
shortage is clear in a Charlotte Observer reprint of a telegram
sent by the chairman of the Citizens Emergency Housing Committee (Chamber
of Commerce) to the president of the Chamber of Commerce of the United
States in Washington, D.C. The telegram states that "over one
thousand veterans and their families registered in our housing survey as
needing living facilities in Charlotte." The committee called for the
release of government surplus building materials, adjustments to the rent
ceiling to provide greater occupancy, and measures to by-pass all red tape
and release no longer needed barracks to the city.3 The housing
shortage was not merely a local problem as represented in the syndicated
political cartoon "Strictly Business," drawn by Dale McFeatters.
Published on June 21, 1946, the cartoon illustrates a tornado blowing away
a small house with a "For Rent" sign on it. A couple is shown
driving beside the airborne house. The man looks questioningly at the
woman and her response is recorded in the caption: "Don’t just sit
there! Follow it!"4
In fact, housing shortages were the norm throughout the
country. Responding to cries from many cities like Charlotte, the Federal
government acted to alleviate the need for five million new homes via two
important entities: the Federal Housing Administration (FHA) and the
Veterans Administration (VA). The Servicemen’s Readjustment Act of 1944
created the VA and established a mortgage aid program similar to that of
FHA. "This law," explained historian Kenneth Jackson in Crabgrass
Frontier, "gave official endorsement and support to the view that
the sixteen million GI’s of World War II should return to civilian life
with a home of their own."5 Civilians not eligible for the
VA programs turned to the FHA and in the ten years after World War II,
Congress approved billions of dollars for additional mortgage insurance
for the program.
By 1947, progress was being made in alleviating the
housing shortage. The Charlotte Observer stated in an article
entitled "New Houses Being Built at Fast Rate" that "...for
the first time since the war stopped building activities, a large number
of individuals are beginning construction of homes." This resumption
of activity was directly related to the stabilization in the price of
building materials that allowed contractors to give reasonable estimates
to prospective home buyers.6 The article also indicated that,
by this point at least, it was not just returning veterans who were
beginning to want housing. It appears that many other
"individuals" also wanted a new home – and not merely any
available shelter as was the case in the 1946 cartoon described above.
Identifying and Quantifying Growth in Charlotte
Once begun, the building boom of the late 1940s and
1950s, which had been foretold at the close of the war, continued to
generated a great deal of interest in Charlotte. Chamber of Commerce
publications as well as bondholders’ brochures produce by the City
Treasurer illustrated the city’s expansion in a variety of ways. One of
the primary methods for gauging growth in period publications is building
permits. Interestingly, building permits strictly for housing were used as
the growth indicators in This is Charlotte, North Carolina: The Queen
City, a circa 1952 Chamber of Commerce publication. Statistics given
in this booklet indicate that the number of building permits for housing
units had jumped from 185 in 1945 to 1,857 by 1950, then slackened to 723
by 1951. Furthermore, the total number of housing units these permits
represented had increased from 194 in 1945 to 3,046 in 1950 then dropped
to 1,294 in 1951.7 While the increase in building permits from
1945 to 1950 is impressive, it is even more so when one considers that the
real quickening in pace did not occur until 1947.
Residential construction continued to receive attention
throughout the 1950s and early 1960s. An Analysis of the Charlotte,
North Carolina Housing Market as of April 1, 1965, published by the
Federal Housing Administration, for example, charts the volatility in the
numbers of building permits issued for housing units in all of Mecklenburg
County. After a peak of 3,136 in 1950 came a sharp decline, falling to 659
units in 1957. Soon, however, permit numbers rose again, peaking for a
second time in 1961 with 3,122 permits.8 This peak was followed
by a gradual slowdown that may represent a stabilization of the housing
industry at the end of the study period (see Figure 1).
Figure 1:
Number of New Dwelling Units Authorized by Building
Permits 1950 - 19659
The Analysis also shows the percentage of
houses by construction dates within the housing stock of Mecklenburg
County in 1965 (Figure 2). Over 50 percent of the housing stock in
Charlotte in 1965 had been built between 1950 and 1965 with approximately
35 percent from 1950 - 1960. Between 1955 through March of 1960 alone,
19.2 percent of the housing stock was constructed despite the low numbers
for 1957.10
Figure 2:
Distribution of Housing Stock in Mecklenburg County by
Year in 196511
Year
Built
Percentage of Total Stock
- 1929 21.2%
1930 - 1939 9.7%
1940
- 1949 17.7%
1950 - 1954 16.0%
1955 - March of 1960 19.2%
April
1960 - April 1965 16.2%
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The trends for new residential units parallel overall
patterns of growth in Charlotte (Figure 3). The City of Charlotte,
North Carolina: Yesterday, Today, and Tomorrow (a ca. 1955 Bondholders’
brochure prepared by the City Treasurer) shows that building permits in
the city had increased from 794 in 1945 to 3,079 in 1950.12
These Charlotte trends, in turn, fit into the nationwide increase of
housing starts, which jumped from 114,000 in 1944 to 1,692,000 (an
all-time high) in 1950.13
Figure 3:
Number of Building Permits (All Types) for Charlotte
1930 - 195414
Both the general public and city officials
recognized and celebrated the magnitude of growth and its importance at
the time. As illustrated in the titles of the various local publications
from the period, such as Charlotte: Spearhead of the New South
(c.1953), Growing Bigger (c.1953), How Shall We Grow?
(c.1955), and We’re a Growing Family (c.1961).
Where Growth was Occurring: Suburbs and Suburbanites
The intense building boom of the 1945 - 1965 period
correlated directly with increases in population. The population of
Charlotte in 1940 was 100,899. By 1950, the city had experienced an
increase of 32% to 134,042 people.15 And, by 1960, the
population had continued to expand to 201,564 reaching 354,656 by 1970.
Increases in population throughout the period were caused both by new
people moving to the area as well as by the expansion of the city limits.
More than just a numerical increase, the population
growth was especially significant because of where it was
occurring. Growing Bigger, a 1953 bondholder’s brochure, compared
the population of Charlotte with that of New Orleans, Atlanta, Birmingham,
and Richmond. Of those cities, New Orleans was the largest with 583,500
people within its city limits, however, when considering the population of
a 75-mile radius around each of these cities, Charlotte led with 1,911,800
people followed by Atlanta with 1,416,800. This comparison has even more
impact given that the "in-town" population of Charlotte was only
139,300 while that of Atlanta was 333,500.16 The City of
Charlotte, North Carolina: Yesterday, Today, and Tomorrow (1955),
illustrated the continued supremacy of Charlotte in this arena. By the end
of 1955 Charlotte still led in this arena, the 75-mile radius population
of Charlotte was 2,160,334, while that of Atlanta was 1,600,984 --
twenty-six percent less.17
The 75-mile radius population statistics illustrate
that a substantial portion of the population growth in Charlotte was not
occurring within the older center city. Instead, growth was focused at the
city’s edge and was supplemented by the suburban growth of the several
small and middle-sized towns that surround Charlotte. Traditionally, the
South had been made up of rural crossroads communities, towns and a few
small cities. By 1960, however, more than half of the population in the
South lived in a town or city – a sharp increase since 1930 when only
one-third of Southerners lived in a town or city. Within this thirty year
period, the South had become an urban region. Although the urban
population in the South was increasing during the post-World War II era,
density was not. "This spatial pattern," writes David Goldfield
in his book Cotton Fields and Skyscrapers, "coupled with
vigorous annexation policies, made some southern cities the largest (by
area) in the country."18
Called conurbation by geographers, the
horizontal chain of urban-like settlement that stretched out from
Charlotte connected the city with small and medium sized towns to form a
large metropolitan area.19 Developing during the 1950s and
1960s (and continuing today), this has been a crucial phenomenon during
the post-World War II period. An April 7, 1957 article in the Charlotte
Observer, headlined "Piedmont Seen as Giant City: Metropolis May
Put New York in Shade" – reported that research by the Urban
Studies Committee at University of North Carolina funded by the Ford
Foundation predicted that a "Piedmont Industrial Crescent" would
develop from Raleigh to Greenville, S.C. including Durham, Burlington,
Greensboro, Winston-Salem, High Point, Salisbury, and Charlotte. "The
scientists say that this new type of metropolis will need a new type of
government, economic system and social systems."20 A
second article, "The Crescentite is Being Studied," (August 9,
1959) reported that after two years of study, the Urban Studies Committee
had concluded the following about the average citizen living in the
crescent area: 1) one-half of the residents were rural in origin, but only
one in five were native to their respective community, 2) those who came
from farthest away and who came most recently were most likely to hold
white collar jobs, 3) only one-half of residents belonged to a civic
organization, 4) residents felt that respect for privacy was more
important than "folksy friendliness," and 5) residents placed
high importance on "spaciousness" and "beauty."21
The crescent research project gives an important
portrait of the average suburbanite during the post-war era. First, it was
likely that the suburbanite would not have grown up in the area. This fact
is supported by in-migration statistics which indicate that approximately
3,000 people moved to the Charlotte area each year from 1950 through 1960.22
Second, the average suburbanite’s preferences were for privacy,
spaciousness, and beauty.
"Suburbs? They’re ‘Wonderful,’"
published September12, 1959 in the Charlotte Observer, profiled the
Moores, a suburban Charlotte family. Questioned about their new lifestyle:
"‘It’s wonderful, wonderful, wonderful,’ cried Wayne Moores."
"‘The tranquility I mean. To sum it up in a single word, the
tranquility.’" Space to garden, the little stream in the back yard
where Mr. Moores can be alone to enjoy nature; for these benefits the
family happily overlook the negative aspects of living twelve miles from
the city. "The distance to the city almost necessitates a second car
for the active housewife. But Kay Moores says distance is a relative thing
and the drive which once seemed overly long has turned into nothing more
than a brief communion with the four-lane, landscaped pleasures of
Providence Road."23
This type of suburban family ideal was affirmed by
President Harry S. Truman during the 1948 White House Conference on Family
Life: "Children and dogs are as necessary to the welfare of this
country as is Wall Street and the railroads." National and local
publicity combined to the belief that the suburban house was essential to
a good family life.24 Television became one of the primary
propagators of popular culture as more Americans were able to purchase
television sets, and many television shows depicted the suburban
"good life." Beaver and family, of "Leave it to
Beaver," led happy lives in their suburban landscape. The sitcom
"I Love Lucy," portrayed the lure of idyllic suburbia when, near
the end of the show’s run, the Ricardos moved from New York City to
suburban Connecticut.
The suburban ideal was not without its critics.
Sociologists and feminists pointed to the isolation of families,
especially women, from the life of the city and the detrimental effects
this might have on both family life and the city itself. Judging from
period literature, however, it seems that despite the fact that the
leisure promised by the ranch lifestyle in the "country" was
often a myth because of time spent commuting, driving children to
activities, and "fixing-up" the house the majority of suburban
families were happy with their suburban lifestyle.25
Families were not alone in their love of the suburbs. A
rural landscape surrounded the new campus of Charlotte College (later UNC-Charlotte)
when it was constructed in 1960. Period photographs show an old barn
sharing the future quadrangle with the first two college buildings.
Traffic flow and accessibility had a great deal to do with the campus site
selection, but other factors, such as the naturalistic setting, still
evident around the campus, must have also influenced the campus’
suburban location.26
Industry found the suburbs to be a promising location
as well. An April 21, 1957 Charlotte Observer article announced:
"Celanese Likes Suburbia." Critics apparently suggested that
traffic and getting workers to the site, six miles from downtown, would
present a problem, but the company insisted that car pools and credit
union loans for automobiles, had forestalled any trouble. Additionally, a
cafeteria provided meals since going out for lunch was not practical for
most employees.27 Celanese was certainly not the first company
to locate in the suburbs; rather, they were part of a national trend of
large corporations and industries located away from the center city. In
fact, in areas such as New York City, the suburban locations of businesses
were actually relocations of company headquarters. Among those who joined
the exodus of more than fifty companies out of the New York City between
1955 and 1980 were IBM, Gulf Oil, and Texaco. The reason for leaving: the
suburbs presented "an altogether more pleasant way of life for
all."28
By 1963, one-half of the industrial employment in the
United States was suburban and by 1981, two-thirds of manufacturing was
located in industrial parks.29 The concept of suburban
industry, while not new in the United States, was still relatively new to
Charlotte in 1957. Examples of suburban industrial facilities include the
Farmer’s Dairy building (c.1950) located at 3300 The Plaza, the Williams
and Shelton Company (c.1961) located at 4500 South Boulevard, and the
Atlantic Envelope building (c.1964) located at 3434 Monroe Road. In 1968,
the North Carolina Telephone Company advertised to potential clients that
industrial sites were available within their service territory if you
desired "Grass and Trees Around Your Plant."30
While the city was experiencing suburban development
around almost its entire perimeter, the greatest concentration was "…centered
in the south and east, due mainly to the absence of industry and commerce
and, with few exceptions, availability of water and waste
facilities," according to a poll of subdivision developers in 1957.
The same Charlotte Observer article explained that the rush of
suburban development was the result of the availability of "suburban
elbow room" and was keeping "developers out beating the bushes
for more land accessible to water and sanitary sewer systems, preferably
city system."31 The development in the southern portions
of the city was almost exclusively white. Suburban developments intended
for African-Americans were largely constructed in the northwest quadrant.
The benefit to developers of building African-American subdivisions was
that it helped them meet FHA requirements to prevent non-white
"infiltration" into white subdivisions.32
University Heights, located off of Beatties Ford Road,
exemplifies African-American suburbs dating from the post-war period. The
plan of the development and design of the houses is quite similar to the
white subdivision, Montclaire (located off of South Boulevard). However,
the houses tend to be smaller in University Heights and the palette of
available house plans is significantly narrower. This pattern is
especially evident in Lincoln Heights, across Beatties Ford from
University Height: all of the dwellings are identical: small, hip roof
ranch types with almost no architectural detail. Occasionally two or more
units are joined into one structure creating duplexes or triple-plexes.
Lincoln Heights, currently in a state of severe decline, is an example of
the era’s socially and racially biased views of what constituted
adequate housing.
Whether white or black, suburban development had
similar principles. Kenneth T. Jackson, in his book Crabgrass Frontier,
cites five characteristics of urban development from 1945 through 1973: 1)
peripheral location, 2) low-density, 3) architectural similarity, 4) easy
availability, and 5) economic and racial homogeneity.33 By
1950, suburban growth in the United States was ten times greater than that
of the center city.34 The suburban boom in Charlotte certainly
fit into the national trend.
How Growth was Occurring: City Officials, Developers,
& Federal Policy
Key to Charlotte’s suburban expansion was annexation.
In fact, nearly all of the South’s urban population increase after 1950
was added by annexation.35 But, while suburbs were popular,
annexation was not. Annexation proposed in Charlotte for 1960 was being
debated as early as 1957 when a Charlotte Observer article
announced: "People are Opposed to City Boundary Extension."City
officials approved the extension on July 16, 1957, but in late 1959, a
series of articles expressed the continued opposition to the annexation.
The 1960 annexation extended the city limits from 32.12 square miles to
64.8 square miles and brought about an increase in the city’s official
population from 160,000 people to 200,000.36 The newspaper
predicted on December 21, 1959, "Those New ‘City’ Farmers Will
Have to Get Rid of Their Country Porkers." By January 1, the
effective date for the annexation, the farmers encompassed by the
annexation had to dispose of their hogs; all other farm activities would
be grandfathered in and gradually phased out.37 Suburban
homeowners interviewed for the December 15, 1959 article, "Homeowners
Study Annexation," believed that "…it is actually cheaper for
a man to live outside the city." They disagreed with city officials’
argument that higher taxes would be offset by conveniences the city
government would provide, such as sanitation.38 The annexation
took effect on January 1, 1960 and was received with little further
comment.
The city limits grew via annexation in 1949, 1960,
1965, and again in the early 1970s to encompass the ever-expanding
suburban development. The creation of the suburbs both within and outside
the city limits was almost exclusively the realm of the real estate
developer. The developer was not a new phenomenon, but residential
developments of post-war scale certainly were. It is interesting to
examine how Charlotte developers were able to produce housing at such a
fast rate and on such an unprecedented scale.
The September 21, 1957 article, "Charlotte
Frontiers Rapidly Push Outward," read like a who’s who list for
Charlotte developers. Local developers commented on what they look for in
a potential development and where these locations were, for an Observer
reporter: "[Lex] Marsh stresses the proximity to schools is a must in
his plans;" Ervin Construction Company "has most of its
development proposed in the area of pending city limits extension;"
and "[C.D.] Spangler agrees the building of Charlotte College in the
northerly area will spur development there."39
The first, and perhaps the only, issue of Home
Building in Charlotte (1959), examines the contributions of Lex Marsh
to the Charlotte real estate market. Primarily working with federal
programs, he had developed over 1,200 units in addition to Sedgefield
Shopping Center by 1959. One major tenet of Marsh’s system was volume,
which allowed him to save through the use of specialized, production line,
construction crews and in-house engineering. Despite Marsh’s impressive
production, his company was actually ranked fifth out of all local
developers in terms of number of units produced in 1958. The leader in
this area was Ervin Construction Company with 708 units followed by John
Crosland Company with 188 units.40
Some of the large developers of the 1950s and 1960s had
expanded their companies from small construction firms during the 1940s.
Ernest Wood found that these small builders focused on medium size
building market.
After World War II, tradesmen who recognized this
opportunity began moving up en masse to manage their own contracting
firms. The new generation of builders grew so large and so successful that
homebuilding for the first time became identified as an industry unto
itself.41
In Charlotte, however, most of the new, big developers
had business backgrounds and saw the potential of the burgeoning industry
as an investment opportunity. In fact, only Charles Ervin had any hands-on
construction experience.42 The birth of the homebuilding
industry was marked by the founding of the Charlotte Homebuilders
Association by Lex Marsh in1945, which predated the founding of the North
Carolina Builders Association by seventeen years.43
Other than simple recognition of opportunity, several
factors allowed so many developers to be so successful. The advantages
gained by developers over traditional, small-scale builders were often
directly related to Federal policy and programs. For example, the
dominance of large developers during the post-war period was encouraged by
FHA policy. The FHA preferred large "operative builders" who saw
a development project through from the initial plat to the sale of
completed dwellings rather than small, craftsman builders. This policy
institutionalized the preference for mass production which equaled
efficiency.44
Thomas Hanchett, a Charlotte historian who has
conducted pioneering research on the effects of Federal policies during
the postwar era, suggests three ways in which the U.S. government
influenced developers and made suburban development more attractive: 1)
direct financial incentives; 2) indirect means that made building in the
suburbs easier, such as money for freeways and tax benefits for home
owners and developers; and 3) actions that affected the character and
composition of suburban development.45
Direct financial incentives came primarily in the form
of FHA and VA programs. Both of these programs explicitly favored
construction loans for housing being built in the suburbs. "‘Interior
locations’ within the metropolis ‘have tendency to exhibit a gradual
decline in quality,’ warned FHA’s Underwriting Manual."46
The down payment and payback package offered by FHA created what Hanchett
calls "...a revolution that extended to the finance industry in
general.47
Prior to the FHA package, home loans had generally been
short term (five years was typical) only available to the wealthy who
could afford to make the standard, fifty percent down payment. In
contrast, FHA offered thirty year mortgages with only ten percent down.
The VA package did not require anything down. As the FHA formula became
the industry standard, millions more Americans were able to purchase a
home of their own. The difference that this change made was dramatic;
before the new mortgage standard only forty-five percent of housing was
owner-occupied. This number jumped to sixty-five percent after the new
standard.48
Financial incentives to developers did not always apply
only to residential development. One Federal tax policy, accelerated
depreciation, played a key role in the construction of suburban shopping
centers. Accelerated depreciation began in 1954 and effectively provided a
tax shelter by allowing developers to write off construction costs for new
income-producing buildings quickly, and even providing for losses to be
claimed against unrelated income. The program proved very attractive to
venture capitalists. The number of shopping centers in the U.S. tripled
between 1953 and 1956 at least in part because of the tax policy.49
Finally, FHA policy, presented in the Underwriting
Manual, influenced the character of the new suburban neighborhoods.
The Manual used wealthy and exclusive neighborhoods as their model,
creating a prototype that held privacy and homogeneity as the ideal. The
segregation of land use was strict, calling for retail to be grouped in
"shopping centers" and recommending curving avenues and
cul-de-sacs to maximize privacy. The policy also favored single family
dwellings without multi-family units interspersed in their midst. The
segregation of race and social class was also strict, as illustrated in
the Manual: "If a neighborhood is to retain stability, it is
necessary that properties shall continue to be occupied by the same social
and racial classes."50
Between 1940 and 1960, almost one-quarter of new houses
were subsidized by the FHA or the VA with the pinnacle of that activity
occurring in 1955. While this number is impressive, it does not fully
explain the far-reaching impact the FHA policy had. In fact, only a few
houses in a particular development might be sold using FHA, but in order
to sell even one house in this manner, the whole development had to meet
FHA standards.51
In Charlotte, one FHA program in particular, is readily
seen among the surveyed resources. The program known as "608"
began in 1946 and insured virtually one hundred percent of construction
costs for multi-family developments. Under 608, developers could borrow
money to build the project, then set rents to cover the expenses, repay
the loan, and pay themselves a profit. Before Congress ended the program
in 1950, 7000 middle and upper income apartment projects received 608
subsidies.52 In examples such as Scotland Colony and Selwyn
Village, both circa 1950, simple one-story duplexes or small, two-story
apartment buildings are laid out in a park-like setting accessed by
curving streets. The design, referred to as a "superblock"by
architectural historian Leland M. Roth, was commonly associated with 608
developments and proved to be popular even after the demise of the 608
program.53 Such examples as Cotswald Homes, built circa 1954,
maintain arrangements of simple duplexes in a large lawn set with a large
number of trees.
Federally and locally encouraged growth in Charlotte
during the 1950s, brought about new challenges in the management of
increasing population, subdivisions, vehicles, and industries. In the
January 27, 1957 Charlotte Observer article, "Pushing County
for Space: How Big Will Charlotte Get?" the Chairman of the Chamber
of Commerce Industrial Promotion Committee stated: "For the past
three years, the Charlotte area has averaged one new industry every two
weeks." The influx of new industry attracted new employees who helped
fuel new suburban development. With new employees and new suburban
development came the need for new hospitals, sewer systems, and especially
new schools.54 Such entities as the Chamber of Commerce
Industrial Promotion Committee had been successful in their efforts to
boost Charlotte’s economy and growth; now it was up to the planners to
manage it.
Community Planning
Growth, of course, was the main objective of
local leaders with regard to the planning function of local
government and still is. But as Robert Penn Warren noted in Flood,
‘the trouble was not so much what was not there. It was what
was there.’ - the cheap hotels, service stations, fast food
emporia, shopping centers, and the highways that made it all
possible. This reflected an American, not merely a southern,
pattern, but the coincidence of rapid growth, during the automobile
age and the prevailing planning philosophy exaggerated trends in
southern cities.55
Until the early 1940s, planning was unheard of in
Charlotte. As Thomas Hanchett writes, "Like many mid-sized cities,
especially in the South, Charlotte proudly maintained a tradition of
minimal local government." Charlotte broke away from this tradition
on December 20, 1944, however, with the creation of the first Charlotte
Planning Board.56
The creation of the Charlotte Planning Board was part
of a wave of hundreds of new planning agencies set up across the nation
from 1944 through 1946. These agencies were created for various reasons,
depending on the city. There was a need to plan to meet requirements of
the war effort in cities where factory workers were flocking to war jobs.
There was also a general fear of post-war depression. For other cities,
such as Charlotte, the Federal Highway Act of 1944, which provided $125
million for urban roadways, was a major impetus.57
The 1944 Highway Act, was a precursor to the promise of
even more federal money after the end of the war. City officials,
recognizing the necessity of pre-planning to being eligible for post-war
money, created the Charlotte Planning Board in late 1944. Wasting no time,
the Board developed a standard house ordinance by 1945. In 1946, a
subdivision ordinance with minimum street widths and lot sizes was
instituted, and Charlotte’s first zoning ordinance was passed in 1947.
The initial project of the board, however, was the city’s
first plan, A Pattern for Charlotte, in 1944. Rather than
constituting a city plan, however, the document was primarily devoted to
arguing for the necessity of city planning. It did, however, point out the
likelihood of a housing shortage after the war, which did in fact, occur
in 1945-46.58
It is important to recognize that, during the 1940s and
1950s, the Charlotte Planning Board was not the only body influencing the
development of the city. Traditionally, the Chamber of Commerce had played
a major role in the informal planning process and it continued in this
role during the early post-war period. The Chamber’s focus on growth is
apparent in their 1945 report, which concluded that "Charlotte needs
3,000 homes, at least three major apartment houses, one 20-story office
building, an auditorium and civic center, a supper club and an
indeterminate number of warehouses, small manufacturing concerns and
scores of other facilities." Other needs cited in the report included
a parking deck (called a "large many-story building for automobile
parking") and a cross-town boulevard. This report was given to
Phillip Schwartz of the Division of Commerce and Industry, Department of
Conservation and Development, who was assessing the state’s needs.59
The Charlotte Observer frequently acknowledged the Chamber’s power. In
1958, the paper stated: "Scratch beneath the surface of any local
government program in Charlotte or Mecklenburg these days and you’re
likely to find a Chamber of Commerce committee." By 1960, the
statement was even more blatant: "We are pleased to acknowledge its
bossism and wish it continued health."60
While city officials and the Chamber of Commerce
boosted home building during the post-war shortage, the Charlotte Planning
Board sought to control development. In a November 20, 1945 letter to the
City Council, the Board requested that future developments outside the
city limits, but within the one-mile sphere of influence, be denied unless
approved in advance by city engineers and city council. These measures
were intended to curb the "...many developments [that] have
mushroomed into being with small, inadequate water and sewer lines; narrow
streets, and a sort of patchwork layout not in conformity with approved
residential planning."61
The Planning Board was also beginning to be involved in
planning for industrial growth. By 1946, the Board was discussing the
establishment of a wide ‘industrial belt’ from North Charlotte to
Wilkinson Boulevard, which would meet "...the need for a separate
industrial district which would be served by railway feeder lines and
supplied with water-sewer service into the area."62 The
Planning Board’s idea of industrial development in the northwest
quadrant of the city can be seen in the many industrial buildings and
truck terminals dating from the early post-war period in this area.
Having laid the groundwork for city planning, the Board
produced A Master Plan Outline for Charlotte, North Carolina in
1949. Compared to the 1944 document, this plan has a great deal more
substance. Its authors assessed current conditions in the city: "With
certain exceptions its industrial, business, and residential districts are
not clearly defined…….Thus, like many other large urban centers,
Charlotte has reached the point in its development where major
reconstructions are essential, not only to assure future growth, but to
meet present needs." The plan also records that the "Extension
of the city limits of January 1, 1949 brought about immediate need for
water [and sewer] system expansions to service the ten square miles of
added territory." Based on current conditions, the plan identified
essential public projects such as water and sewer, and also made
recommendations aimed at enhancing the current growth, such as an
auditorium.
The 1953 plan, How Shall We Grow, A Planning Program
for Mecklenburg - Charlotte showed a shift in local thought about
planning for the future. The authors write: "To an increasing extent
the problems of the future development of the City and the County are
interrelated, and planning for that future development must be in terms of
the whole county."The plan explained, "Outside the City it is
important for the county to be able to zone for business centers at proper
intervals along major highways instead of allowing the growth of ‘ribbon
developments’ along the road-side which are unsightly, increase the
chance of automobile accidents, and make any future highway widenings
prohibitive in cost."63 Building permits were finally
required outside of the city limits in 1954. By the late 1950s, the scope
of urban planning was wider still. On March 3, 1957 the Charlotte
Observer published "A 10-Year Plan for All Cities," a
document from the National Planning Association, which called for a
nationwide, 10-year planning effort that would result in local plans
coordinated with regional and national ideas. According to the NPA, this
effort was necessary to modernize the nation’s urban centers which were
becoming obsolete. "The condition of our larger cities handicaps the
operations of business, increasing the costs of production and
distribution, and thereby makes America poorer."64
Probably influenced by the National Planning
Association, The Next Twenty Years: a General Plan for the Development
of the Charlotte Metropolitan Area was produced in 1960 with a title
suggesting that the series of short-term plans had been inadequate in
dealing with the city’s immense expansion. This is the most fully
fleshed out Charlotte city plan from the 1945 - 1965 period.
The 1960 plan used projected patterns of population
increase as its base. Not surprisingly, the population chart forecast the
largest expansion to occur in the southeastern part of the city. Next, the
plan projected the amount of land needed for uses such as business and
industry by 1980. Appropriate locations for industrial development were
delineated in the north and northwestern parts of the city, while retail
was to be developed in residential areas in close coordination with the
major thoroughfare plan. Retail facilities should be "clusters"
of buildings "set well back from the street, with adequate off-street
parking facilities"– a contrast "to the past practice of
lining both sides of a street with scattered retail stores for blocks or
miles."65
The Next Twenty Years was the first plan to
directly address Charlotte’s residential development. The plan
prescribed "comparatively low levels" of density in residential
areas to create "yards and open spaces, a quiet, restful atmosphere
and family privacy." The residential areas should be organized into
neighborhoods, each "with its own school, playground and shopping
services." The plan promoted setting aside large areas for use as
residential areas as imperative in avoiding blight from close proximity
with industrial areas.66
Community development, defined as suburban expansion,
the distribution of the bourgeoning population, and the necessity of
planning by the city government, was influenced directly and indirectly by
the forceful impact of the car on society. As planning was becoming a
standard component in Charlotte’s government, the car was becoming a
standard component of the Charlotte family.
Context 2: Transportation
During World War II, Charlotteans, like all patriotic
Americans, were ready to drive. Wrote Thomas K. MacDonald, "Everyone
in the United States is waiting for the close of the war to get in a car
and go some place."67 In Charlotte, the desire to move, to
drive, and to transport started well before the Second World War. Native
American trading routes, the Great Wagon Road, and other routes of
European migration and settlement established Charlotte’s location.
These routes became roads. Later, the railroad was introduced, and then
the paved road. Next came the highway and the airport. Highways became
multi-lane and divided. The airport grew. Finally, in 1962, Interstate-85
arrived. The settlement of the city of Charlotte as it is known today, and
its continued growth, are direct results of transportation.
When the United States entered the war, car production
was severely curtailed as materials and energy were applied to the war
effort, but after the war, production revived and car ownership
skyrocketed. People were eager to get behind the wheel and go. Anywhere,
everywhere, somewhere, nowhere. To the drive-in, the drive-thru, or the
drive-up. Across the nation, motor vehicle registrations rose from 30
million during the war to 60 million by 1955.68 This steep
national increase was mirrored in Mecklenburg County. In 1945, there were
34,000 motor vehicle registrations.69 By 1950, the number had
increased to 64,411.70 The ascent leveled off in the early
1950s,71 but by 1965, the county had 140,243 registered motor
vehicles.72 In twenty years, car ownership in Mecklenburg
County had more than quadrupled.
Nationally, the groundwork for this post-war car boom
was laid in the first two decades of the twentieth century, when vehicle
registrations rose from 8,000 to 8,000,000 nationwide.73 It was
during the 1920s that automobile interests became a major lobbying force
at all levels of government, and traffic planners began to think
"they could solve congestion problems by diverting traffic away from
densely settled areas."74 The end result was the
construction of miles of limited access, "by-pass" roads. In
1945, it was onto these 1920s roads, cutting through low-density areas,
that the wave of new car owners sped, newly released from the material
deprivation of the depression and war. Subsequently, new drivers began to
demand more roads built in the previously developed, suburban, limited
access pattern.
Between the two world wars, North Carolina’s only
four-lane highway was Charlotte’s Wilkinson Boulevard. In the mid-1940s,
when plans for Independence Boulevard began, Wilkinson was still the city’s
only major road. In 1944, the Charlotte Planning Commission asserted:
While North Carolina at one time was one of the leading
States in the Nation from the standpoint of modern highways, we, like
other states, have had to forego the construction and maintenance of our
highways due to the war. As soon as men and material are available we must
insist upon a program of street and highway development that will not only
take care of traffic needs, but be so constructed as to provide every
possible safety feature.75
The city’s first large post-war road construction
project was Independence Boulevard, heralded and decried by many. The
four-lane, undivided road opened in 1949, but was not exactly a
superhighway. It had at- grade intersections and some on-street parking in
the early years.76 "Nonetheless, it marked the start of
decades of Federal road projects that would widen city thoroughfares and
provide new connections to surrounding regions."77
Other highways followed, some altogether new, some
expansions of existing streets and roads. A 1946 newspaper article gave a
litany of various street and highway construction, widening, and
improvement projects.78 Park Road was widened in 1956 to four,
undivided lanes from Tremont Avenue to the city limits, and "from the
city limits to a point beyond Briar Creek it will be a dual lane affair
with 22-foot paved strips on either side of a 14-foot divider."79
Wealthy individuals able to invest in land on the edge
of town favored these new roads, and though there were protests, they came
only from those who lived in the road’s path, and generally that
population was too poor to create much opposition. In the case of
Independence Boulevard, for example, the route of the road was carefully
charted to avoid Myers Park and the upper-income neighborhoods surrounding
it by swinging to the northeast through the less-influential, middle-class
Chantilly neighborhood.80
The form and design of these new roads was advocated in
the 1944 Charlotte Planning Commission publication, A Pattern for
Charlotte, which called for "new high-type freeways" with
two lanes in either direction divided by a grassy median. It was pointed
out that the current, standard roads produced "ribbons" of
uncontrolled development and were unattractive, while "high-type
freeways" were safer and sterilized against side developments, thus
retaining original capacity and attractiveness.81 Despite their
perceived, or actual, advantages, in reality, limited access was difficult
to achieve and new highway projects and improvement projects continued to
incorporate at-grade intersections. Still, many of these projects did
yield divided lane formats, though the roadside proved to be quite
vulnerable to development.
Generally, the media waxed poetic about the sprawling
new highways. One 1956 Charlotte Observer article was entitled
"Mecklenburg Roads Paved with Gold."82 The author of
a 1950 local newspaper article, "Charlotte Grows into Gigantic ‘Hub’
as Highways Branch Out from City," was particularly enamored with the
new streets:
These hard surfaced arteries, in a large measure, are
Charlotte’s lifeline. The city’s pulse is counted on those traffic
meters the highway officials occasionally throw across the roads. Up and
down these concrete and macadam spokes flow tremendous quantities of goods
which make Charlotte the commercial center of the Carolinas. Through these
arteries come the millions of motorized people who find here that which
they seek in exchange for their money.83
Transportation, particularly by automobile, and
alleviation of the traffic congestion caused by this form of mobility,
were hot topics for the city. Planning reports, road expansion, and
widening projects, and stories about the need for new and larger roads
fill the news papers during the post-war years. Even when a story told of
problems with automobiles or traffic, reporters and editors tended to
focus on the benefits of the new, car-oriented lifestyle.
A 1957 story cited earlier in this report discussed the
problems the Celanese Corporation of America might have faced in its
suburban location, but each potential disadvantage was swept away.84
Another article, this one from 1961, analyzed of the dwindling number of
shops and shoppers in downtown Charlotte. The writer gave numerous
examples of the ease of suburban shopping verses the hassles of downtown
parking, businesses’ independent hours of operation, difficulties faced
by the pedestrian at congested intersections, and high downtown property
tax rates. The reporter compares downtown to shopping centers in a way as
that furthered the accepted idea that the suburban shopping center was the
best way to satisfy customers’ needs, while treating downtown as a place
which needed to "catch up" to the car-catering world of
suburbia.85
As more and more car owners whizzed away from downtown
and into the "country" on Charlotte’s new and expanded
streets, architecture, planning, and zoning began to accommodate the
vehicles. Homes began to make more space for the car. Garages became part
of house plans between the wars, with Architectural Record noting
in 1937 that "the garage has become a very essential part of the
residence."86 This trend accelerated in the post-war
years. The carport was a cheap alternative, but it was the attached garage
that nearly swallowed the house, often occupying about one-third of the
house’s square footage by the 1960s87.
Other forms of architecture developed specifically to
cater to the car and driver. Some were alterations of earlier building
types while some were altogether new. Motels and motorcourts, descendants
of the tourist camp, usually had parking directly in front of every unit.
The term "motel" was first coined in 1926 to specifically denote
an establishment where guests could park their cars just outside their
rooms. In 1952, the first Holiday Inn opened in Memphis, Tennessee,
starting what would becoming the first motel chain. In 1948, there were
26,000 motels in the United States. That number more than doubled to
60,000 by 1960, doubling again by 1972. Kenneth Jackson wrote that by
1972, "an old hotel was closing somewhere in downtown America every
thirty hours. And somewhere in suburban America, a plastic and glass
Shangri La was rising to take its place."88
In 1933, the first drive-in theater opened in Camden,
New Jersey, and by 1958, there were over 4,000 in the United States.
Nearly twelve years earlier the first drive-in restaurant, Royce Hailey’s
Pig Stand, had opened in Dallas. In the late 1920s, White Tower became the
first franchise fast-food restaurant. Roughly three decades later, the
first McDonald’s restaurant opened in 1955. Just five years later, the
nation was home to 228 McDonald’s.89
In 1955, the Reverend Robert Schuller, the pastor of
the Reformed Church of America, begin holding services at a drive-in
theater in Garden Grove, California. With the slogan, "Worship as you
are . . . in your car," his drive-in church expanded and he
constructed pulpit and office space. In 1969, with 6,000 members, the
church built a "Tower of Power" designed by Richard Neutra,
which was often referred to as "a shopping center for Jesus
Christ." This was replaced in 1980 by Philip Johnson’s 125 foot
high "Crystal Cathedral." This church is 415 feet long and is
covered with 10,000 pieces of glass. Before each service, two 90-foot
glass walls swing open for the drive-in worshipers.90
Another driver-oriented concept was the shopping
center. The car-bound customer often did not live close to downtown and
was no longer willing to park his or her car and walk throughout downtown
to shop. This new customer wanted to park in front of his destination.
Country Club Plaza (1925) in Kansas City was the first modern shopping
center and included offices on the second floor. By the 1930s, the planned
shopping center had become recognized as the best way to service the
motorized consumer. As a result of the Depression and World War II, there
were only eight shopping centers nationally in 1948. In 1949, Cameron
Village opened in Raleigh as the nation’s first major, large-scale,
modern, planned retail center. The first enclosed mall, Southdale Shopping
Center, opened in 1956 near Minneapolis.91
In the Queen City, Charlottetown Mall’s opening day
was October 28, 1959. One of the earliest regional malls in the nation,
and the first mall in the South, it originally featured birdcages,
waterfalls and pools, skylights, tropical plants, fish, and flowers.
Unlike later malls, Charlottetown’s second floor was reserved for
offices, whose tenants included life insurance companies, an Avondale
Mills office, and Harris Crane, Inc. Also on the second floor was an
auditorium.
Drive-in restaurants, drive-thru banks, and drive-in
movie theaters enabled patrons to be served without ever leaving their
cars, while motels and shopping centers allowed customers to keep their
cars close at hand. In order to keep all those cars running, gas stations
proliferated. Between 1920 and 1950, service stations "became, as a
group, one of the most widespread kinds of commercial buildings in the
United States."92 Wrote one local newspaper reporter in
1957, "Nearly everywhere you look in Charlotte a new service station
is poking up its gassy head."93
Architecture also moved to accommodate transfer trucks.
With a booming economy, and better, bigger roads, trucking became an
important industry across the nation, and especially in Charlotte. This
spurred the construction of trucking terminals and hubs along Charlotte’s
major transportation corridors. A trucking terminal is a large complex
with a two-story main office, usually brick, fronting the road or street.
Behind the office, or in some cases, to the side of the office, is a long,
one-story platform or dock. A trucking hub has the same lay out, but the
dock is connected to a rail line. Charlotte’s best examples are located
along North Graham and North Tryon Streets. These complexes were usually
executed with some degree of Modernist style.
In addition to generating new building types,
transportation and the car also redefined Charlotte’s zoning. Much of
the 1944 and 1949 city plans focused on traffic, public parking downtown,
and the creation of plenty of off-street parking at new buildings. The
1944 plan suggested creating off-street parking through underground
parking garages, "open air parking buildings," or the use of the
"new automatic method of parking automobiles."94 A
1964 state-wide parking study stated that "if they [cars] are to be
used they must be given adequate space for movement and storage. . . the
primary function of a street is to carry traffic and not for the storage
of automobile," indicating that in the mid-1960s, parking was still
an unresolved issue for planning and zoning officials.95
Recommended zoning in How Shall We Grow? (1955)
stated that "where existing neighborhood shopping facilities are
being enlarged or new development undertaken, zoning regulations can help
relieve traffic congestion by including requirements for adequate
off-street parking space."96 That same publication
recommended that the county have zoning in order to create "business
centers at proper intervals along major highways instead of allowing the
growth of ‘ribbon developments’ along the roadside."97
Such development was deemed unsightly, unsafe, and prohibitive of future
highway widenings.98 The resulting car-accommodating zoning
produced vast parking lots and fostered the standardization of extremely
deep setbacks for buildings. Despite their warnings against ribbon
development, the new zoning policies contributed to spread of
asphalt-encircled roadside commercial operations.
As certain corridors developed into major, multilane
routes, planners began to be concerned about the "dumping" of
cars onto a small number of major arteries. The 1949 plan pointed out:
Most of the streets developed . . . have been planned
by private subdividers, often without any consideration whatever for the
street pattern in adjoining neighborhoods. The result is evident in the
maze of dead-end streets which impede traffic flow and throw an abnormal
traffic load upon the few primary streets which lead into and out of the
downtown district.99
"Road dumping," still a problem cited in the
mid-1950s How Shall We Grow?, continues to cause trouble today.100
Beyond planning, architecture, and zoning,
transportation even played a role in the location of a public university.
In the mid-1960s, the seeds were being sown for the construction of the
Charlotte campus of the University of North Carolina. One of the main
advocates for the construction of the school noted that money could be
saved by not constructing dormitories, focusing instead on creating a
commuter campus.101 The site selection committee reported that
the chosen location was "considered by highway engineers as one of
the most accessible points in Mecklenburg."102 Their
report went on to cite problems created by a limited amount of land on
which to expand at other colleges, such as Wake Forest University’s
original campus and the University of North Carolina at Greensboro, whose
"founding fathers simply did not envision their phenomenal growth and
the advent of students having their own cars."103 The
result was a relatively low density suburban campus, located so far from
the city center that it has only been within the last ten to fifteen years
that retail, residential, and service development has begun to surround
the school.
It was in this context of rapidly expanding and
improving transportation that Charlotte’s suburbs and roadside services
developed. Lewis Mumford was quoted in an AIA publication of the early
1960s as saying that the city "has been disappearing before our eyes,
sinking under a tidal wave of motorcars and parking lots . . . being
thinned out into a suburban conglomeration," and such was the case in
post-war Charlotte.104 With better roads and accessible car
ownership, people were empowered to live and work away from the center of
the city. Subdivisions filled with buildings to house both humans and
cars, sprang up in the surrounding countryside. Offices and industrial
operations built on inexpensive suburban land. Eventually, banks, shops,
gas stations, restaurants, theaters, and other retail and service outlets
crept out of town to provide the suburbanite with the comforts of the city
center, all made possible by the highway and automobile.
The impact and evolution of transportation in Charlotte
and the development of suburban living occurred in tandem with the renewal
of the pre-war Modernist movements in architecture. New building types and
forms were constructed largely in the suburbs and almost always
accommodated the all-powerful car. The Modernist style, applied both to
new and existing types, reflected the forward-looking, future-oriented
goals of a nation and a New South just released from depression and war,
with sights set on the moon.
Context 3: Architecture
Prior to World War II, the Prairie style, the
International style, and the work of Frank Lloyd Wright had gained only
limited acceptance in an America dominated by traditional architectural
styles. It was into this America, whose architectural tastes were
generally historically oriented, that European architects and landscape
architects introduced European Modernism at the beginning of World War II.
Most notable of these immigrants were the Germans, Walter Gropius and Mies
van der Rohe, and the Swiss architect, Le Corbusier. The ideas of the
European Modernists and those of American architects already working in a
Modernist vocabulary developed in tandem, with the Europeans exercising
the most influence over this new architecture. Gropius, van der Rohe, Le
Corbusier, and others not only practiced Modernist and International style
architecture in the United States, they also taught it. Their greatest
impact was made in the late 1940s, with the accumulated needs of building
in the postwar years and the rush of veteran enrollments in schools of
architecture infiltrated by European Modernism....With one accord the
educational establishment gave way to expatriate leadership, and in one
school after another curricula based on Beaux-Arts theory and practice
were dealt the coup de grace.105
This new Modernism spread to architecture schools
across the country and, though Colonial Revival remained the dominant
style, particularly for residential designs, Modernism entered American
architecture.
The basic tenets of Modernism emphasized function and
utility; abstract beauty, sculptural form, and symbolism; honesty in
materials and honesty; and the use of modern materials and technology as
well as an emphasis on the use of natural materials. Some of the most
prominent and outspoken proponents of various aspects of Modernism in
America were Walter Gropius, Ludwig Mies van der Rohe, Le Corbusier, Frank
Lloyd Wright, Eric Mendelsohn, Rudolph Schindler, and Richard Neutra.
Wright’s Usonian houses, the term he coined in
reference to his simple and affordable, yet comfortable and
technologically advanced homes, were the predecessors of most of the
post-war, Modernist homes found in Charlotte. Hand-in-hand with his
Usonian homes was his concept of Broadacre City, a decentralized suburb
which fused the agrarian myth with the public’s growing desire to leave
the city. Wright was also influential, along with architects such as Eero
Saarinen, in promoting an architecture that was more than functional
purism. Buildings such as Wright’s Guggenheim Museum suggested
"mystical and psychological symbolism" in its sculptural form.106
 |
|
Walter
Gropius |
Walter Gropius was another architect influential in the
development of post-war Modernism in the United States. Gropius was the
director of the Bauhaus from 1919 to 1928. He arrived in America in 1937
to become the chairman of the Department of Architecture at Harvard. He
introduced the Bauhaus curriculum which, in a relatively short period of
time, transformed architecture schools across the nation, bringing the
International Style into the mainstream of architectural education, if not
completely into the mainstream of popular American culture.
Ludwig Mies van der Rohe also came to the United States
from Germany in 1937. In 1938, he was named the director of the
Architecture Department at the Illinois Institute of Technology in
Chicago. Here, he began designing a new campus for the school where he
exercised his ideas about technology, universal functionality, and
anonymity of architecture. Of this campus design, Leland Roth wrote,
"From the comprehensive plan down to the smallest detail, a pervasive
abstract technological ideal governs all."107 In Chicago,
Mies’s Lakeshore Drive Apartments (1948-1951) are composed of twenty-one
foot bays which create two towers that are each three by five bays. Veneer
I-beams are applied to the exterior to create a symbolic structure, brace
the skin, and add a third dimension to the building. "The Lake Shore
apartments became the paradigm of aloof, anonymous glass boxes that began
to appear in every American city, beginning with Bunshaft’s Lever
House."108 Mies "viewed architecture as an expression
of the order and reason that are embodied in structure, which in turn, is
dependent on science and the technology of the time. . . He admonished his
contemporaries: ‘All forms not dictated by structure should be
suppressed.’"109
Such Modernism was introduced to North Carolina chiefly
through the experimental Black Mountain College near Asheville and the
School of Design at North Carolina State College (now University). Black
Mountain was established in 1933 by John Andrew Rice and other former
professors from Rollins College in Winter Park Florida.110 That
same year, artist Josef Albers came to the new school to develop art and
architecture programs similar to those at the Bauhaus.111 He
was followed by many former Bauhaus artists, professors, and students.
In 1937, Walter Gropius and Marcel Breuer were
commissioned to produce plans for a group of buildings at Black Mountain
College.112 However, these buildings were not constructed due
to fund-raising difficulties. Instead, a simplified version of Gropius and
Breuer’s concept was carried out between 1940 and 1944 under A. Lawrence
Kocher.113 Kocher was a former managing editor of the Architectural
Record and joined the Black Mountain faculty in 1938. Gropius and
Breuer visited on several other occasions, and in 1948, Buckminster Fuller
taught in the school’s Summer Art Institute.114 The school
closed in 1956.115
Better known to the general public was the School of
Design at North Carolina State College. In 1948, Henry Leveke Kamphoefner,
a professor of architecture from the University of Oklahoma, became the
first dean of the School of Design. Kamphoefner was a staunch promoter of
Modernism and perceived a progressive atmosphere in North Carolina. In a
1949 statement for the State College yearbook, Kamphoefner referred to
North Carolina as "the most progressive state in the South," and
that in such a state, "the opportunities are unlimited for the school’s
graduates to contribute to the solution of problems in building design,
planning and general construction."116 Kamphoefner also
wrote to Albers, "When my colleagues and I decided to come to North
Carolina, being near Black Mountain College was considered by all of us to
be one of the advantages."117
The School of Design and its faculty produced some of
the most striking examples of Modernist architecture in the state. Matthew
Nowicki was a young Polish architect who came to the School of Design in
1948. He designed Raleigh’s Dorton Arena, which was completed in 1953,
after his early death in a plane crash. The spectacle of the imposing
arena, its sweeping roof line, and its architect’s untimely death,
created a new and heightened awareness of Modernist architecture in North
Carolina.118
Other faculty members produced remarkable and
award-winning smaller structures. Eduardo Catalano, an Argentine
architect, built his own home with a thin hyperbolic paraboloid roof.
George Matsumoto, G. Milton Small, School of Design graduate Robert P.
Burns, Jr., and Kamphoefner designed many Modernist residences.
Architectural dignitaries who visited the school included Frank Lloyd
Wright, Mies van der Rohe, and Buckminster Fuller, who was a visiting
professor in the 1950s while he was working on his geodesic dome design.119
Beyond the city of Raleigh, the influence of the School
of Design reached across the state. During the postwar period, as
architects graduated from N.C. State, some made their way to fast-growing
Charlotte where the greatest influence of Modernist tenets appeared in
commercial and institutional architecture. By contrast, homes in Charlotte
remained conservative, with only the occasional client interested in or
open to Modernist architecture.120 Nonetheless, this limited
activity was enough for several firms and architects to practice, in some
cases exclusively, in the Modernist style. A.G. Odell Associates was one
such firm, as was J.N. Pease. Other smaller firms and independent
architects also prospered.
The best known and most prolific Modernist architect in
Charlotte was A. G. Odell, Jr. Odell was the son of a wealthy Concord
textile family, and after graduating from Cornell University, he began
practicing in Charlotte in 1939. Though trained in Beaux Arts theory,
Odell was always interested in Modernist architecture. He was a
conservative businessman with a conservative, Tudor Revival style house,
but he was a flamboyant personality with a house whose exterior concealed
a remarkably Modernist interior.121
The firm was arranged with Odell as the head; it was a
"seventy-five person one-man office." He was in charge of every
piece of incoming correspondence and oversaw all the marketing. The firm
was divided into four departments with Odell heading the design
department. The administrative department consisted of project managers.
The production department created working drawings, and finally a
construction department supervised the building of the project.122
Although Odell’s education pre-dated the formation of
State’s School of Design, his firm was linked to the school. In 1957,
when the congregation of Concordia Evangelical Lutheran Church indicated
that they would like to use a less expensive roofing material than the
copper Odell’s plans called for, Dean Kamphoefner wrote to the
congregation saying, "the material is and must be an integral part of
the design," and went on to congratulate them on "bringing to
one of the smaller North Carolina communities an outstanding example of
first-rate contemporary architecture."123 In addition,
various architects from the firm, including Odell himself visited the
School of Design regularly for critiques, and Odell recruited heavily from
State.124
According to Michael Warner, who was hired by Odell in
1966, Odell was most proud of his Blue Cross Blue Shield building on the
edge of Chapel Hill. He also liked the Modernist churches he designed,
particularly Concordia Evangelical Lutheran Church (1957). He retired in
1982, but continued to come to his office every day, believing that a
gentleman should never stay home during the day. Late in his retirement,
he had his nurse drive him to the office.
Another major Charlotte firm producing Modernist
architecture was J.N. Pease Associates. Founded in 1938 by World War I
veteran, Colonel J. N. Pease, the firm’s first large scale commission
was Fort Bragg. Pease was from Colombus, Georgia and after the first World
War, worked in New York City. He came to Charlotte towards the end of the
Depression, but with the outbreak of World War II, returned to service,
leaving the firm in the hands of George Rollins and James Stenhouse.125
When the Colonel, as Pease was called, returned to
Charlotte, he became heavily involved with the Chamber of Commerce,
politics, and the newspaper in his efforts to promote his work and be a
good citizen of the city, looking out for Charlotte’s best interests.
Through his civic involvement and promotion, the firm built a client base
that included Duke Power, the City of Charlotte, Knight Publishing
Company, Lance, Inc., A&P, Republic Steel, and other corporations.126
Pease also worked to gather the best engineers and
architects he could find. The firm provided good benefits and Pease tried
to keep his employees satisfied, happy, and productive. The firm was one
of the first in the state to incorporate architectural and engineering
practices under one roof.127
After World War II, J.N. Pease, Jr. completed school at
Auburn University and came to work at the firm. Norman, as he was called,
had been trained in the Modernist theories of Gropius, van der Rohe, etc.,
and brought these ideals to the firm. Up to this point, the Beaux
Arts-trained James Stenhouse had been the firm’s major designer, but
Norman Pease’s Modernist ideas set the design tone for the firm between
1955 and 1985. Norman began to bring in more Modernist architects, one of
whom was Stewart Basel from New York City. According to architect John
Duncan, Norman was especially proud of his Home Life building on East
Morehead, which has been demolished.128
The firm was arranged with Colonel Pease as the head
until his 1973 retirement at the age of 98. He was followed by a board of
directors which included Stenhouse, Rollins, John Ward, and Norman Pease.
Next came architects, junior partners, and associates. Basel was in charge
of assigning projects to a designer. From the designer, it went to a
project architect and draftsmen, and then on to an engineer.129
Another important Modernist architect practicing in
Charlotte was Jack Boyte. Under the GI Bill, he went to college at Georgia
Tech where he met Frank Lloyd Wright, who looked at his drawings and said,
"You’ve got work to do." He graduated in 1951 and came to work
in Charlotte for architect Lewis Asbury. In 1960, he established his own
firm. Most influenced by van der Rohe, Wright, I.M. Pei, and the
International Style, Boyte kept his firm small, never employing more than
twelve people. He lists Odell’s Coliseum as the best or most important
Modernist building in Charlotte. He was also an admirer of the recently
altered NCNB Building on Tryon Street.130
Boyte enjoyed his small, informal office. When a
project came into the office, he sat down with a few of his employees and
one would "run" with it. He did most of the design work and very
little drafting, and had everyone involved in all projects.131
These architects, like others nationwide, utilized
Modernist architecture mostly in commercial and institutional
construction. Examples are located throughout Charlotte. The best
illustrations are office buildings, but other representatives include
truck terminals, drive-in restaurants, schools, and industrial buildings.
The forms of buildings, and alterations to existing forms which evolved as
a result of improved transportation and the growing dependency upon the
automobile, are discussed in the section on transportation.
In Charlotte’s center city, only a few Modernist
buildings survive without significant alterations. While office buildings
outside downtown were able to spread out with only one or two stories,
downtown offices were forced to conform to the existing pattern of
vertical growth and line up along the street like their neighbors from the
previous century. Thus post-war, downtown buildings were similar to their
predecessors in terms of verticality and set-back, but were usually larger
and rarely incorporated traditional styles, instead turning to Modernism
to present a clean, shiny new face to the core of the city.
One example of Modernism in the downtown area is the
Wachovia Building at 129 West Trade Street. Built in 1956, with A.G. Odell
and Harrison and Abramovitz as architects, the first four floors of the
building comprise a base that carries fourteen stories above. The first
floor is mostly glass, and interior integrity has been lost. The remainder
of the base is clad in concrete panels and is topped with a narrow metal
rail. The first floor above the base is glass and is recessed. The
remaining upper floors are clad in concrete panels which are arranged to
create angled projections between single pane, fixed sash windows.
The Home Federal Savings and Loan Building at 139 South
Tryon Street (c. 1967), though slightly out of the survey time period, is
a good example of small-scale Modernism downtown. At only eight stories
high, the building is dwarfed by its current neighbors, but is still
vertically oriented. This verticality is divided by prominent, projecting
concrete sunshades between floors. Ribbon windows create another
horizontal element. A side entrance is reached by crossing an Oriental
bridge over a small water feature. The main lobby incorporates a sunken
floor, a spiral stair with open risers, and a mezzanine level.
Another downtown Modernist office building is the 1961
North Carolina National Bank Building at 200 South Tryon Street. This
building and the radically altered 1961 Kutter Building across the street
may have been the first two Miesian, glass and steel skyscrapers in North
Carolina. The NCNB Building consists of a four-story base supporting a
glass and steel tower with eleven stories available for occupancy. The
tower’s skin remains intact, but the base has been completely stripped
and gutted. NCNB planned this building to be eighteen stories high in
response to Wachovia Bank’s 1958 fifteen-story building at 139 West
Trade Street.
Geographically and stylistically in between downtown
and residential suburban areas is East Morehead Street where one finds
Charlotte’s highest concentration of Modernist office buildings. These
buildings are generally one to three stories high and are horizontally
oriented. Original tenants were those one might expect in a downtown
setting, such as insurance companies, corporate headquarters or division
offices, and various small, white-collar offices. These structures
generally have a uniform setback away from the street with lawns and
naturalistic plantings, but parking is to the rear of most and the lawns
are not as big as those found in more suburban locations. They incorporate
various elements of Modernism, such as ribbon windows, aluminum trim,
terrazzo floors, entry areas with little articulation, and flat roofs.
Just beyond the city center, a key Modernist complex
was constructed. Completed in 1950, A.G. Odell’s Coliseum and Ovens
Auditorium brought his firm and the city national recognition. The
Coliseum is round and enclosed by a dome which, at the time of its
construction, was the largest in the world. The Auditorium has a
glass-walled lobby with an elegant mezzanine level. It is a notable sign
of the times that such a grand public complex was not built in the city
center, the traditional home to large-scale, civic buildings, but instead
was constructed at the furthest reaches of the Charlotte’s pre-war
suburbs on the edge of a broad four-lane transportation corridor.
The Coliseum complex was an exception for the use of
Modernism along the transportation corridors. For the most part, Modernism
was applied to smaller service-oriented buildings. Drive-in restaurants
including the c. 1955 South 21 Drive-In (3631 South Boulevard), truck
terminals such as the c. 1960 Overnite complex (5204 North Graham Street),
bank buildings such as the c. 1954 American Commercial Bank at West
Morehead Street and Freedom Drive, and retail buildings like the
Park-N-Shop stores are all examples of Modernist buildings. These and
others along the corridors exhibit Modernism through the use of
streamlined, horizontal features, such as banding and ribbon windows. They
are usually one or two stories in height. In addition, they almost always
incorporate at least one car accommodating feature such as a
porte-cochere, garage, large parking lot, or drive-thru window.
As people and businesses moved to the suburb, so too
did schools and churches. In the post-war years, school construction was
booming nation-wide as cities struggled to educate the population of baby
boom children. Charlotte was no exception. Sixteen schools were
constructed in the Queen City between 1950 and 1955. For the five years
between 1956 and 1961, four new senior highs, nine new junior highs, and
fourteen new elementary schools were proposed.132 All of these
schools were Modernist in design, and the majority were sited in woods,
approached by curving drives, sometimes incorporating natural ravines or
creeks into the landscape.
In the post-war years, architects begin to take a
greater interest in school design, in part because it afforded them an
opportunity to utilize Modernism. They advocated their work as beneficial
to school boards, tax payers, and students. Odell wrote in his 1954 AIA
President’s Message, "Time and time again, the services of an
architect have enabled a school board to build far better schools for far
less money than had been thought possible."133 Architects
also saw the use of the style as a way to open the public’s eyes to
Modernism. Said one writer in Southern Architect, "Unless
architects accept the opportunity which they now have to make each school
a school designed and suited to one particular site and location and to
specific purposes, he misses an opportunity for developing a deeper and
more sincere appreciation of architecture by the lay public."134
In addition to architects’ desires to spread
Modernism, and their proclamations of the benefits of Modernist schools,
thought and theory on school planning during the post-war years pushed
school architecture in the direction of Modernism. Recommendations for the
size of school sites necessitated that they be located in suburban areas,
and large, open sites allowed for the spread of one-story buildings, which
lent themselves best to Modernism. The following suggestions are from a
1957 book entitled Planning Functional School Buildings: Primary
schools with 200 students or less should have four acres. Elementary
schools, defined as grades 1-6, 1-8, or 4-8, should have six acres plus
one additional acre for each 75 pupils. Junior high schools should have 12
acres, plus one for each 50 students. High schools should have 25 acres,
plus one for each 50 students.135 Large school sites
recommended by educational consultants Engelhardt, Engelhardt, Leggett,
and Cornell had been adopted in Charlotte by 1956 and though the exact
size of these larger sites is not given, the acreages listed above are
probably close to those adopted in Charlotte.136 Similar site
size recommendations can be found in a variety of school planning
documents from the survey period, and they often remain the standard
today.
School theorist William W. Caudill stated that in 1950,
educators and architects began to work together to create inexpensive,
pupil-oriented schools. He went on to say that by 1950, "the battle
between ‘contemporary’ and ‘traditional’ was won. The public not
only begin to accept ‘modern,’ but to demand it. So the architects had
no choice but to try to produce logical schools."137
School buildings should be constructed not to impress adults, but to
provide for the student, and educators, local officials, parents, and
architects were advocating that the light-filled modern school was the way
in which to create the most positive, comfortable learning environment for
the pupil.138
This "humanistic approach" also promoted
Modernism as architecturally honest. Caudill writes that such an approach,
holds too that logically ‘form follows
function’ and, beyond that, that form should express function.
It sees virtue in a school which says honestly and clearly in
every line, ‘I am a school; I am here to do a job and I am not
ashamed to show you what I am and what I am doing, for I am
doing it well.’ On the other hand, this apporach sees a
positive evil in schools which pretend to be colonial mansions
or wear ornamental costumes, archaic or modern.139
The push for the use of Modernism in school
construction was a nation-wide movement, and Charlotte was certainly a
participant. There is a striking resemblance between plans for a high
school in Northport, Long Island produced by a New York firm, and that of
Garinger High School, opened in 1959, and designed by A.G. Odell, Jr.140
Both sites have a round library located in a central quad, which is
surrounded by detached classroom, gym, administration, cafeteria, and
auditorium buildings. Other plans from across the country were published
in various school planning reports and are reflected in school buildings
throughout Charlotte.141 Charlotte schools were noted at the
national level in Architectural Record for "sensible
pioneering in their campus plans, their schools-within-schools, their
general education laboratories, and their concern for the development of
the individual pupil as well as for the way they have helped the city
grow."142
Another aspect of Modernism is the expression of
Modernist ideas through landscape architecture. Many of the individual
homes surveyed retain their Modernist, naturalistic landscape, but the
broader landscape, specifically that of the curvilinear subdivision, has
an integrity which is easy to recognize and a history which is better
documented.
Emanating from the much earlier English Garden City
ideals and the Romantic American suburbs such as Llewellyn Park and
Riverside, the curvilinear subdivision became nationally institutionalized
roughly one hundred years after its earliest introduction in the United
States. During those first one hundred years, curving streets were
incorporated into middle and working class subdivisions, but along the
lines of existing or extended city grids, as opposed to the truly
curvilinear lay-outs of the upper-class, self-contained subdivision.
Between the mid-nineteenth century and the 1940s, the design of the
pleasant, curvilinear subdivision moved from belonging exclusively to the
wealthy, to becoming the pattern for subdivisions at large. This change
was facilitated by the availability of inexpensive land that did not
necessarily have to be divided in the most efficient manner, and which
could be accessed via new roads by lower income families who could now
afford a car.
As the government stepped in to the process of land
development, the FHA sought to insure that financing was extended only to
low-risk projects. One result was the standardization of the curvilinear
street. The lay-out lent itself to privacy, and with few, if any through
streets, and only one or two entrances, the influx, or even
passing-through of "undesirable" people was curtailed.
Curvilinear streets could also be used to lessen the number of four-way
intersections, which were thought to be dangerous for automobile drivers.143
Popularization and standardization of subdivisions was
furthered with the establishment of the Urban Land Institute (ULI) in
1939. This non-profit organization conducted research in the field of
planning and land development and supported the FHA approach to
subdivision design. ULI’s Community Builders Handbook, first
published in 1947, was in its seventh edition in 1990, and continues to
provide instructions for community development based on the curvilinear
subdivision. These forces, combined with the public’s enthusiasm for
subdivisions resulted in the institutionalizing of subdivision regulations
in most metropolitan areas by the middle of the twentieth century.144
Beyond the institutional, standardized, and
bureaucratic influences on subdivision lay-outs, the aesthetic qualities
of the curving streets were a major component of planned and designed
landscapes. Curvilinear streets could conform to the natural terrain of a
site and allow homes to take advantage of hills, ravines, and creeks. Such
is the case in Sedgewood Circle where at one point, a street splits into
one lane in each direction, one above the other on the side of a hill,
minimizing the alteration of that hill and reinforcing a sense of
naturalism. Streets were also laid out to accommodate man-made hills and
lakes, as in The Cloisters where Cloister Drive creates a "P"
shape around a man-made lake. Carmel Park incorporates natural and
man-made landscape elements, including several ponds, lakes, and streams.
The entire subdivision is insulated from the outside world by woods, and
houses are situated on hills, on slopes, or in small secluded valleys.
Just as architects sought to bring the outdoors in during this time,
landscape architects also sought to incorporate the natural topography in
the subdivision.
The use of curving streets produced subdivisions in
which homes could be sited to attain maximum privacy or prominence, and
have pleasant vistas of natural or naturalistic woods, sweeping lawns, or
water features. The park-like atmosphere also fostered the ultimate goal
of the subdivision, which was to house families in a peaceful county
setting, with as few urban references as possible.
Nationally, as in Charlotte, most of the homes in these
Modernist subdivisions were Colonial Revival in style, however, a few
homeowners did commission Modernist designs. Odell designed Charlotte’s
first Modernist house, the Kenneth Shupp house on Sharon View Road, in
1947.145 His residential work was reserved for his friends and
some of his largest commercial clients, and he sought to keep the general
public from knowing of these designs.146 Thus, information
about specific homes and their locations is scarce.147 He
designed at least one home still extant in the Cloisters subdivision.148
He also designed the Cannon residence on Edgehill Road and the Spencer
Bell Home on Providence Road, both of which have been demolished.
One Modernist home of particular note is the house Jack
Boyte designed in the mid-1950s for the Neiman family. This house is an
outstanding example of Modernist residential architecture, but
fascinatingly, it is remarkably unaltered, in a time period when the
destruction of many Modernist buildings is rampant. The house is located
on Providence Road, sited on a wooded slope. Boyte had designed a similar
house next to the Neimans a few years before and after seeing that one,
Mrs. Neiman sought out Boyte. The earlier house has been demolished.
The Neiman House is loosely L-shaped with a very low
hip roof, deep eaves, and wood and Roman brick siding. The interior
retains original light fixtures, kitchen counters and cabinets, bathroom
fixtures, square mahogany paneling, and a striking triangular, pink
marble, fireplace. Boyte credits an inspiring parcel of land and
open-minded clients for the beautiful results. Borrowing a little from
Wright, he created a simple, clean home, whose crisp lines are softened by
the use of natural materials, and planters indoors and out. Thanks to the
long ownership of Mrs. Neiman, only the floor covering in the kitchen had
been changed until the house was sold in 1997. Thanks to the present
owners’ love of the house, only a few wallpapers (namely the pink
butterfly paper) will be removed.
Like the Neiman family, those who could afford to
commission an architect and purchase the materials needed for a high-style
Modernist home could also afford to choose where they lived. They
preferred exclusive new subdivisions, such as the Cloisters, and
established but fashionable neighborhoods, such as Myers Park and
Eastover. Ironically, it is exactly this choice by the original owners to
build in fashionable areas which are the root of current threats to
Modernist homes in Charlotte. Because the locations of many of Charlotte’s
best Modernist homes are retaining their appeal and exclusiveness, the
land under the houses has become, in many cases, more valuable than the
building. This is coupled with the fact that today, as in the post-war
years, most homeowners do not want a Modernist home. The end result is
that many Modernist homes have been demolished to make way for new homes
with dormers, Flemish bond, and fanlights. Such a fate will be a real
possibility for all the high-end Modernist homes surveyed in this project
when the current owners vacate the house.
For the most part, homes which have been demolished
were located in older neighborhoods where they were constructed as
in-fill. The following homes, most of which were featured in Southern
Architect, are just a few of the many that have been removed: the
Cannon House, c. 1954, 801 S. Edgehill Road, replaced by three houses; the
Spencer Bell House, 6121 Providence Road, replaced by apartments; a home
on Cassamia Place, designed by Jack O. Boyte, c. 1952, replaced by a
neo-traditional home; the Carpenter House, c. 1954, 2708 Sedgewood Circle,
replaced by a neo-traditional home; and the Efird House, c. 1953, also on
Sedgewood Circle and also replaced by a more traditional home. These are
only a few of the Modernist homes recently lost. Several other homes, such
as A.G. Odell’s Jackson-Wright House on Hempstead Place in Eastover,
have been drastically remodeled.
Several reasons have been given for Charlotte’s lack
of interest in residential Modernism – a pattern that prevailed
throughout the state. In the immediate post-war years, the Federal Housing
Administration was the major financier for many subdivisions and housing
developments, and as such, the FHA wanted developers to engage in low-risk
projects. This translated into the use of Colonial Revival and other
historically influenced styles. In addition, traditional architecture was
easier and less expensive to construct.149 It has also been
noted that the overall atmosphere in Charlotte was fairly conservative and
traditional, despite claims of New-South-ism.150 In writing
about the development of American postwar housing, one author has stated,
"As long as they [buyers] weren’t presented with a residence that
was shockingly avant garde, what they were after was not any
particular style, but a super-modern, fully functioning, single-family
house with ample outdoor space and all the mechanical and electrical
conveniences the post-war world had to offer."151
As previously stated, many of these Modernist homes are
located in high-end subdivisions, most of which are to be found in the
south and southeast sections of the city. The Cloisters, Sedgewood Circle,
Mountain Brook, and Carmel Park exhibit the highest concentrations of
Modernist homes, but even in these small neighborhoods, Modernist homes
are far out numbered by more traditional styles. Though most subdivisions
have experienced few if any tear-downs, Sedgewood Circle has lost several
examples, including the Efird and Carpenter Houses. The plan of Sedgewood
Circle is also being compromised by the introduction of cul-de-sacs
extending off the original streets to accommodate neo-traditional
development. Other surveyed subdivisions such as Montclaire and Lansdowne
never had many high-style Modernist homes. Modernist influenced buildings
in these subdivisions remain desirable because they were not and are not
particularly avant garde, the land they occupy has not become
overly valuable, and their locations are not considered exclusive.
Though never the mainstream choice for building design,
Modernism did make its mark on the state of North Carolina and on
Charlotte. Remarkable Modernist designers found their way to the state,
through Black Mountain College and North Carolina State University’s
School of Design. In Charlotte, A.G. Odell, J. Norman Pease, and Jack
Boyte, and others such as Walter Bost and Murray Whisnaunt, led the
movement. Widely popular for commercial and institutional buildings the
style was never accepted popularly, especially for residential use. In the
postwar era, Modernist buildings were rare even in their
"heyday." As the sites these buildings occupy escalate in value,
particularly those located downtown and in in-town neighborhoods, and
because the style has only a small number of supporters, these uncommon
buildings are becoming increasingly scarce.
Typology
These historical contexts came together in Charlotte’s
post-war years to foster the development of Modernist architecture in the
city. Similarly, these contexts fostered the development of new building
types and the alteration of established building types. The following
discussion of the nomenclature for the building types recognized,
documented, and researched in this survey is divided into five types:
commercial, industrial, institutional, residential, and subdivisions.
Subsequent to the typology will be a definition of the
Modernist style, created in an effort to establish Modernism concretely,
as styles from earlier time periods have set definitions. Though this
survey documented Modernist architecture, the types related in this
typology may have any style applied to them. Some types are modern because
of their use or form, such as the ranch house and truck terminal, but
regardless of their modern type, they too, may be constructed in any
style.
Type 1: Commercial
Description
Charlotte's surviving postwar commercial buildings
cover a range of types most of which are directly related to their
historic function. There are six basic function-related types: restaurant,
motel, gas station, office, retail and service, and entertainment
facilities. Within each of these types, several sub-types have been
determined to further define the building’s characteristics.
In general, c.1945 - c.1965 commercial
buildings in Charlotte are constructed of modern materials such as steel,
brick veneer, large expanses of glass, and concrete. With the exception of
offices, commercial buildings are usually one-story tall and there tends
to be a great deal of variety in their architectural expression. Those
catering to passing motorists, such as drive-ins, tend to be exuberant and
individualistic in their interpretations of Modernist themes while more
refined, academic style buildings are typical for offices. The location of
these buildings varies a great deal although the majority are found away
from the center city along the major transportation corridors. The
exception is offices, which are typically closer to downtown.
A. Restaurant
A restaurant is simply a building whose purpose is to
house the production and sale of ready-to-eat food. It is not a new or
particularly modern type. The following sub-types were found to occur in
the post-war period.
1. Eat-in: This is a traditional restaurant. The
post-war type is freestanding rather than being
located in a building which serves other purposes,
such as an office or hotel. The eat-in has one main entrance, spacious
seating area, and kitchen space, usually located to the rear of the
structure. The building has a large parking lot located to the front,
side, or both, or is a shopping center out-parcel and is surrounded by
parking areas. Surveyed types include the Knife and Fork (2531 Sharon
Amity Road) and the Ole Smokehouse (1513 Montford Road). A specific
kind of the eat-in restaurant is the prefabricated diner. A
National Register eligible example is Lil’ Diner on Beatties Ford
Road. The eat-in restaurant is so named based on current industry
terms.
2. Walk-up: This type consists of a small
building, often with three sides of windows, surrounded by parking.
Usually, but not always, there is a small out-door seating area.
Patrons must walk up to a service window to order and receive their
food. They then either eat off the premises, in their cars, or in the
outdoor seating area, if one exists. In rare instances, a canopy may
shelter the seating area. There is no indoor seating. This name was
derived from the way patrons approach the window to order and does not
come from the industry or period literature. Surveyed examples include
Zac’s Hamburgers (4009 South Boulevard) and the Dairy
Queen at 2732 Wilkinson Boulevard, which is National Register
eligible.
3. Drive-in: This sub-type is particularly
modern because of its car orientation. The drive-in consists of a
small, boxy building used for preparing food, organizing it into
orders, and pairing wait staff with orders to be delivered. Attached
to the building is a long, narrow canopy that stretches away from the
kitchen building and shelters the sidewalks used by wait staff. The
canopy usually projects out from the front of the kitchen building, or
out to the side. Patrons drive up to freestanding, permanent menu
boxes located just under the canopy. Patrons either use an intercom
system to place their orders, or wait staff come out to the cars to
take orders. The food is brought out to the customers, waiting in
their cars. The South 21 Drive-Ins on South Boulevard and Independence
Boulevard are examples as is the BBQ King on Wilkinson Boulevard. The
original, South 21 Drive-In No. 1 is eligible for National Register
listing. The term drive-in is both the period and current way
to denote this type of restaurant.
B. Motel
The motel is not a post-war invention, but the post-war
form is the result of the continuation and evolution of an older type of
building. The goal of the motel is to provide accommodations for both the
person and his or her car. The term was coined in 1926 specifically to
denote a place for lodging where the patron’s car could be parked just
outside his room. The motel is almost always accompanied by an
eye-catching, street-side sign. Two types were documented in Charlotte.
1. Courtyard: This motel type is a building or
complex of buildings, usually but not necessarily one-story, which
embrace a courtyard. The buildings may form a "U," an
"L," or even a nearly complete circle or square. In some
cases, the building or buildings may not bend to form a traditional
courtyard, but if it is not paralleled by another detached building or
string of buildings, the complex should fall into the courtyard type.
The courtyard may be mostly lawn, and may resemble a park, or it may
be completely paved for parking. In the case of a grassy courtyard,
parking will still be located directly adjacent to the rooms. The
courtyard may also incorporate a swimming pool. The office is usually
located at one end of the complex. Queen City Motel (4526 Wilkinson
Boulevard), Romany Motor Court (5911 North Tryon Street), and the Casa
Rancho (6001 North Tryon Street) are all surveyed courtyard motels.
The term courtyard is derived from the form of the building or complex
and, so far as it is known, is not a period term.
2. Parallel: Again, usually one-story in
height, the parallel motel is formed by two long narrow buildings, or
string of buildings, which face one another with parking between.
Usually, this type is utilized to make the most of a smaller lot, and
generally, the narrow end, or gable ends of the buildings face the
street. An office is usually located on the end of one of the
buildings, closest to the street. A lawn area, sometimes with a
swimming pool, may be located at the rear of the lot. A surveyed
example would be the Oak Den (5104 Wilkinson Boulevard). The term
parallel motel is derived from the form of the building or complex
and, so far as it is known, is not a period term.
C. Gas Stations
Like the motel, the gas station is not a post-war
invention. The purpose of the type is to facilitate the |